Hi! My name is Erica. I’m a first-generation American born to Brasilian parents. I was born and raised in northern New Jersey and moved to Florida when I was twelve. I grew up speaking Portuguese and learned to speak Spanish while I lived in Florida; many of my friends were from South America, Puerto Rico and Cuba. I’m currently based in San Francisco, CA.

I moved to Italy for one year after high school and learned to speak Italian before moving to Boston and enrolling at Boston Architecture College. Design principles was something that always deeply moved me and it was there that I learned to articulate why certain design and styles are good.

I switched degrees after understanding that my passion lies with people — not objects. I love to learn, discover and problem solve and love communicating with people and working together to evoke change — whatever that change means.

I’m also an activist. I deeply care about how racial, economic and environmental injustices affect those that are oppressed. I’m fighting to ensure that we can live in a more equitable and compassionate country that treats all minorities with respect, care and justice.

Not me, US.

Communication is key to Evoking change through design.

Here’s my process:

Defining the Problem.
What are your needs? What is or isn’t working with your current design? Is your messaging off? Who is your audience? Will you be using the design on the web only or will it be printed as well? A thorough definition of the problem will lead to the best solution.

Gather images, statistics, and other data on your competitors.
Find out what is working and what isn’t working; then compare the results with your product or needs.

Brainstorming and Analyzing Ideas.
Rough sketching of concepts and ideas. This is an organic process that takes time. I sometimes wake up dreaming of concepts; other times, I’m inspired by a combination of sketches. One idea leads to another until all concepts are on paper.

Pick out some of the strongest concepts and dig deeper. What changes can be made to create a clearer and more articulate message that also has a pleasing appeal.

Obtaining Feedback and Critique.
This is the most vital phase of design: getting another perspective on the current design. Receiving feedback is essential to introduce multiple viewpoints. Often when working on a design, there is a tendency to get “boxed-in” when problem solving. The introduction of new perspectives allows a new flow to begin.

Iterating Again.
Apply the best suggestions to the current design. Understanding which and why certain suggestions lead to the best solutions takes experience and a deep understanding of the problem. At times, it also means returning to the drawing board.

Producing a Final Design.
After a thorough examination of all possible solutions and perspectives, the design is finalized. Fine-tuning of typography and graphics are done before the final files are released.